You are currently viewing Semrush vs Ubersuggest 2023: Which Tool Is Better?

Semrush vs Ubersuggest 2023: Which Tool Is Better?

In the ever-evolving landscape of digital marketing, SEO tools are the driving force behind online success. Two giants in this arena, Semrush and Ubersuggest, have been gaining immense popularity. In this in-depth review, we’ll delve into these platforms, offering a comprehensive analysis to help you choose the best SEO tool for your specific needs.

Quick Summary

Semrush is the seasoned pro, offering a treasure trove of advanced features, comprehensive data, and in-depth insights for experienced SEO enthusiasts. Ubersuggest, on the other hand, shines with simplicity, a user-friendly interface, and budget-friendly pricing, making it an ideal starting point for beginners. Your choice depends on your expertise level, budget, and how big of a team you are. Whether you’re reaching for the stars with Semrush or taking a cozy ride with Ubersuggest, both tools have their unique strengths to guide your SEO journey. If you want to inform yourself in more detail about the 2 SEO tools you can read my Semrush review or my Ubersuggest review that I have made.


  • Offers a suite of advanced SEO tools.
  •  Renowned for its comprehensive competitor analysis features.
  •  Suitable for businesses and marketers with various budgets.


  • Developed by Neil Patel, known for its simplicity.
  •  Offers budget-friendly pricing options.
  •  Ideal for startups and small businesses.

Semrush vs Ubersuggest: Pricing, Plans, and Features

Ubersuggest Pricing and Features

Understanding Ubersuggest’s pricing structure is pivotal in making an informed decision about harnessing the power of this versatile SEO and digital marketing tool. Ubersuggest caters to a diverse audience, whether you’re a solo blogger, a small business owner, or part of a larger marketing team. Let’s break down the pricing options:

1. Free Plan

Ubersuggest offers a complimentary plan that grants access to fundamental features. With this plan, you can conduct limited keyword research and analyze basic site metrics. While it’s a great way to sample Ubersuggest’s capabilities, it’s important to note that the free plan allows only three keyword searches. Nonetheless, it’s an excellent starting point for beginners or those seeking to explore the tool’s potential before committing to a paid plan.

2. Individual Plan

Priced at $29 per month or $290 annually, the Individual Plan is ideal for solo marketers or small business owners looking to elevate their SEO game. This plan expands your access to Ubersuggest’s features, including the ability to run 150 reports per day, manage one project or website, perform 150 Chrome Extension searches, and more.

3. Business Plan

Tailored for larger businesses and marketing agencies, the Business Plan offers advanced features and scalability at $49 per month or $490 per year. This plan accommodates the demands of multiple users and websites. It includes features like 300 daily reports, support for seven projects or websites, 300 Chrome Extension searches, and more.

4. Enterprise/Agency

Ubersuggest provides a customized Enterprise Plan, priced at $99 per month or $990 per year, designed to meet the unique requirements of large enterprises and corporations. It offers flexibility, personalized support, advanced reporting, and custom solutions. With this plan, you can run 900 daily reports, manage 15 projects or websites, perform 900 Chrome Extension searches, and access a plethora of other features.

Free-Trial and Money-Back Guarantee

Ubersuggest goes the extra mile by providing a 7-day risk-free free trial of its premium features. Additionally, they offer a no-questions-asked 30-Day Money-Back Guarantee.

Semrush Pricing and Plans: Unveiling Value for Your Investment

Semrush Pricing Tiers

Semrush provides three distinct pricing tiers, each meticulously tailored to diverse user needs:

1. Pro Plan

  • Ideal for: Solo website owners, bloggers, and small businesses.
  •  Monthly Cost: $129.95
  •  Annual Cost: $108.33 per month (billed annually)

2. Guru Plan

  • Ideal for: Growing businesses and marketing professionals.
  •  Monthly Cost: $249.95
  •  Annual Cost: $208.33 per month (billed annually)

3. Business Plan

  • Ideal for: Agencies and large enterprises with extensive marketing needs.
  •  Monthly Cost: $499.95
  •  Annual Cost: $416.66 per month (billed annually)

Features Across Different Plans

1. Pro Plan

  • Comprehensive SEO, PPC, and research tools.
  •  Includes competitor analysis, keyword research, website audit, backlink analysis, advertising tools, and more.

2. Guru Plan

  • Incorporates all features of the Pro Plan.
  •  Adds the Content Marketing Toolkit, historical data, multi-location and device tracking, Looker Studio integration, and more.

3. Business Plan

  • Encompasses all elements from the Guru Plan.
  •  Introduces advanced features like Share of Voice, extended limits, API access, PLA analytics, free migration from third-party tools, and more.

Free Trial and Discounts

Semrush extends a Free Trial to new users, offering a glimpse into its powerful capabilities. However, it’s worth noting that as of May 17, 2023, the duration of the free trial has been adjusted to 14 days, down from the previous 30-day trial. In terms of savings, Semrush provides an attractive up to 17% discount for users who opt for annual billing.

Keyword Research Showdown: Semrush vs Ubersuggest

In the realm of SEO, keyword research reigns supreme. Semrush is well-regarded for its robust keyword research capabilities. It provides detailed information on keyword difficulty, search volume, trend analysis, and more. Ubersuggest, developed by Neil Patel, also offers formidable keyword research features, making it a worthy competitor. However, Semrush’s extensive keyword database provides a slight edge, especially when dealing with competitive niches.

Semrush: The SEO Wizard’s Arsenal

Think of Semrush as the SEO wizard who’s been around the block and knows all the magical spells (or algorithms, in this case). It excels in providing a comprehensive keyword database, letting you uncover those hidden gems with ease.

SEMrush’s strength lies in its ability to offer in-depth keyword analysis, competition insights, and trend tracking. It’s like having a crystal ball to predict keyword trends!

Ubersuggest: Budget-Friendly and User-Friendly

On the flip side, Ubersuggest is the friendly neighbor who’s always ready to help, especially if you’re new to the keyword research game. It’s straightforward, budget-friendly, and user-friendly, making it an excellent choice for beginners or those on a tight budget.

Simplicity Meets Value

While it might not have the same vast keyword database as SEMrush, Ubersuggest does provide valuable keyword suggestions and a simple interface that’s easy to navigate. It’s like having your personal SEO assistant who simplifies the process.

Choosing Your SEO Sidekick

However, it’s important to note that Ubersuggest’s simplicity can also be its limitation for more advanced users. Semrush, with its robust feature set, caters to seasoned SEO professionals, offering detailed competitor analysis and comprehensive data.

The Final Verdict

In a nutshell, choosing between SEMrush and Ubersuggest for keyword research depends on your experience and specific needs. Are you a bigger Team that is looking for an over-the-top and very professional SEO Strategy with a bigger budget? Are you looking for a seasoned SEO companion with all the tricks up its sleeve? Go for Semrush. Or maybe you prefer a friendly, budget-friendly sidekick that helps you dip your toes into the world of keywords and gives you all the essential features that you need? Ubersuggest might be your go-to choice. It’s like deciding between a wizard’s wisdom and a neighbor’s warmth – both have their place in the SEO universe!

Competitor Analysis

Ah, competitor analysis, is the art of peeking behind the curtains to see what the competition is up to. Semrush is synonymous with competitor analysis. It empowers users to dissect their competitors’ strategies, revealing valuable insights. Ubersuggest, while competent in this aspect, may not offer the same depth. If competitor analysis plays a pivotal role in your SEO strategy, Semrush is the undisputed choice.

Semrush: The Sherlock Holmes of Competitor Analysis

The Game is Afoot!

Semrush is like the Sherlock Holmes of competitor analysis. It delves deep into your competitors’ strategies, uncovering their keywords, backlinks, and advertising tactics. It’s like having a magnifying glass that reveals the secrets of your rivals. It helps you get all the details of why. the top-ranking pages rank at the top of the SERP (Search Engine Result Page) and how they are doing it.

Semrush’s strength lies in its comprehensive competitor insights. It not only identifies your competitors but also offers a treasure trove of data to help you understand their every move. You’ll know what keywords they’re ranking for, which backlinks they have, and even their advertising strategies. It’s like having a detective on your side, solving the mystery of your competitors’ success.

Ubersuggest: The Friendly Neighbor Who Keeps an Eye Out

Simple and Straightforward

Ubersuggest, on the other hand, is the friendly neighbor who keeps an eye out for you. It provides basic competitor analysis, letting you see who your rivals are and get a glimpse of their top-performing pages. It’s like having a neighbor who casually mentions what the neighbors next door are up to.

Ubersuggest’s simplicity is its strength, making it a great choice for beginners dipping their toes into competitor analysis. However, it may not offer the same depth as Semrush for those seeking advanced insights. But I have to mention that all the premium and advanced features of Semrush are almost unneeded unless you’re not a big team that wants a realy comprehensive and far-reaching SEO analysis

Choosing Your Detective Duo

So, who’s your detective duo for competitor analysis? Semrush, the seasoned investigator with a wealth of data at your fingertips, or Ubersuggest, the friendly neighbor who gives you a quick glimpse into the neighborhood? As mentioned before, it all depends on how deep you want to dive into the world of competitor analysis. Like Sherlock Holmes and his loyal Watson, both Semrush and Ubersuggest have their roles in solving the mystery of your competitors’ success.

Site Audit and SEO Recommendations

Semrush: The Archaeologist of Site Audits

As always, Semrush goes the extra mile, providing detailed recommendations and an intuitive interface for optimizing websites. Semrush takes you on a very informative journey into the depths of your website, uncovering issues, and recommending fixes. Broken links, crawl errors, and even optimization suggestions – SEMrush leaves no stone unturned. It’s like having an expert archaeologist restore your digital relics.

Another useful strength of Semrush lies in its ability to provide comprehensive SEO recommendations. It not only identifies issues but also guides you on how to fix them. It’s like having a GPS for your website’s SEO, ensuring you’re always on the right path.

Ubersuggest: The Handyman for Quick Fixes

Ubersuggest, on the other hand, is the friendly handyman who comes in to fix things quickly. It offers a simplified site audit, highlighting critical issues like missing meta tags and broken links. It’s perfect for those who want a quick overview of their website’s health.

Content Research and Ideas: Semrush vs Ubersuggest

Content marketing is essential, and both tools recognize this. Semrush’s Content Marketing Toolkit provides insights into trending topics and content gap analysis, offering a helping hand to content strategists. Ubersuggest also offers content ideas but may not match Semrush’s depth. But in general, both tools provide you with good insights into trending topics, content gaps, and strategies that you can implement in your work.

When it comes to backlink analysis, both Semrush and Ubersuggest offer a range of features that can help you gain insights into your website’s backlink profile or the backlink profile of others.


Semrush has a larger backlink database than Ubersuggest, which means it can provide more detailed information about each backlink. For example, Semrush provides information about the anchor text, the domain authority of the linking domain, and the type of link (e.g., dofollow, nofollow). It not only identifies backlinks but also assesses their authority and relevance. It’s like having a mentor who not only points out your strengths and weaknesses but also guides you on how to improve.


While Ubersuggest doesn’t have as many features as Semrush, it still provides valuable information about your backlinks. One of its unique features is “Backlink Opportunity,” which is similar to Semrush’s Backlink Gap tool. However, due to Ubersuggest’s smaller link index, you may not always discover the best opportunities to build links. It’s perfect for those who want a quick overview of their link profile.

Reaching for the Stars: Rank Tracking

When it comes to rank tracking, both Semrush and Ubersuggest offer a range of features that can help you monitor your website’s search engine rankings. However, there are some differences between the two tools that are worth noting.


Semrush provides a wide range of features for rank tracking. It allows you to track your website’s rankings across multiple search engines and devices and provides detailed reports on your website’s performance. Additionally, Semrush provides information about your competitors’ rankings, which can help you identify areas where you need to improve. Also it provides real-time monitoring of keyword rankings.


On the other hand, Ubersuggest still provides valuable information about your website’s rankings. It allows you to do similar features like tracking your website’s rankings across multiple search engines and devices and provides detailed reports on your website’s performance. One of its unique features is “Top SEO Pages,” which shows you which pages on your website are ranking the highest. It has some limitations regarding the frequency of rank updates so it can’t give you real-time monitoring of keyword rankings.

Now, let’s take a stroll through the user interface and ease of use, where Semrush and Ubersuggest show their colors. Semrush boasts an intuitive and user-friendly interface, catering to users with varying levels of expertise. Ubersuggest also has a user-friendly interface but might not be as comprehensive as Semrush’s dashboard. The choice here often depends on personal preference and the complexity of your SEO projects.

Semrush: The Control Center

Semrush is like the control center of an advanced spaceship. Semrush has a more cluttered interface with a lot of information displayed on the homepage. The dashboard may seem like a cockpit at first, with all those gauges and buttons, but once you get the hang of it, you feel like a seasoned pilot. It can be overwhelming for newcomers but it’s a treasure trove for experienced SEO enthusiasts.

Ubersuggest: The Cozy Cabin

Ubersuggest is the cozy cabin in the woods. Its user interface is welcoming very straightforward, more user-friendly and more suitable for beginners because it has fewer features to display. That’s the reason why it looks more organized and is better to navigate. It may not have all the advanced features of Semrush, but that’s precisely why some users love it. It’s like a peaceful retreat – simple, comfortable, and refreshing.

Choosing Your SEO Companion

So, who’s your SEO companion? Semrush, the powerful spaceship with a complex control center and in-depth data, or Ubersuggest, the cozy cabin in the woods with a simple and inviting atmosphere? The choice depends on your expertise level and your comfort zone. Like a spaceship captain and a cabin owner, both Semrush and Ubersuggest offer unique experiences in the vast SEO universe.

Ubersuggest vs Semrush: Customer Support and Resources

Semrush: The SEO Mentor

Semrush is like the wise SEO mentor who’s always there to guide you. It provides a comprehensive knowledge base that includes articles, tutorials, webinars, case studies, and a community forum. Additionally, SEMrush offers 24/7 customer support via phone, email, and chat. It’s like having a mentor who’s just an email away, ready to answer your burning SEO questions.


On the other hand, Ubersuggest offers a more limited set of resources. While it does provide access to a knowledge base, video tutorials, a blog post for beginners, and a DIY guide that’s easy to follow for those starting their SEO journey, it doesn’t offer 24/7 customer support. This can be a drawback for those who need immediate assistance.

Semrush vs Ubersuggest: Conclusion

So, after this whirlwind tour of Semrush vs Ubersuggest, where does the dust settle? Let’s sum it up.

Semrush is like that seasoned chef who has every ingredient in the kitchen and can whip up a gourmet meal in no time. Its feature-packed dashboard, comprehensive data, and in-depth insights make it a powerhouse for SEO professionals. However, for beginners, it might feel a bit like being handed a complex recipe book without any cooking experience. I also have to mention that beginners or small teams don’t need all the features that Semrush offers, because in order to use some of these features you need to be a bigger team. Nonetheless, if you want to boost your SEO strategy to the maximum and don’t mind spending a bit more, I can only recommend it.

On the other hand, Ubersuggest is the friendly neighborhood cafe that serves up a comforting and straightforward meal. Its simplicity, user-friendliness, and budget-friendly approach make it an excellent choice for those starting their SEO journey or are on a tight budget. Yet, it may leave advanced users craving for more gourmet options.

Choosing between Semrush and Ubersuggest is like deciding between a Michelin-star restaurant and your favorite local eatery. It all boils down to your expertise level, budget, and the flavor of SEO you prefer. Both tools have their unique strengths, and the right choice depends on what suits your palate. So, whether you’re reaching for the stars with Semrush or taking a cozy ride with Ubersuggest, remember that the SEO universe is vast, and your trusty tool is your guide to success. Happy optimizing!

Frequently Asked Questions (FAQs)

Q1: Where can I find more details about Semrush and Ubersuggest?

  • One thing you can do is read the other 2 reviews that I made about Semrush and Ubersuggest. You can find these 2 other posts on my website or click here for the Semrush review and here for the Ubersuggest review.

Q2: Which tool is better for beginners, Semrush, or Ubersuggest?

  • Ubersuggest is generally more beginner-friendly due to its straightforward interface and budget-friendly pricing. It’s an excellent choice for those new to SEO.

Q3: Which tool offers more advanced features for experienced users?

  • Semrush is the go-to choice for experienced SEO professionals. Its feature-rich dashboard and comprehensive data make it a powerhouse for advanced users.

Q4: Are there any free trials available for Semrush and Ubersuggest?

  • Both SEMrush and Ubersuggest offer free trials. Semrush offers a 7-day free trial, while Ubersuggest provides limited access for free with the option to explore premium features.

Q5: What are the key strengths of Semrush?

  • SEMrush excels in providing in-depth data, competitor analysis, historical insights, and advanced SEO tools. It’s ideal for those looking for comprehensive SEO solutions.

Q6: What are the key strengths of Ubersuggest?

  • Ubersuggest stands out for its simplicity, user-friendliness, and budget-friendly pricing. It’s a great choice for beginners or those with limited budgets.

Q7: Can I perform keyword research using both tools?

  • Yes, both SEMrush and Ubersuggest offer keyword research capabilities. Semrush provides more extensive keyword data and analysis, while Ubersuggest offers a simpler approach.

Q8: Do these tools offer customer support?

  • Yes, both tools offer customer support through email and knowledge bases. Semrush also provides chat support and a community forum, while Ubersuggest focuses on simplicity in its support.

Q9: Can I switch between these tools if I’m not satisfied with one?

  • Yes, you can switch between Semrush and Ubersuggest based on your needs and preferences. Both tools offer flexibility, and you can explore their features during free trials to make an informed decision.

Q10: Do these tools offer content research and recommendations?

  • Yes, both Semrush and Ubersuggest provide content research and idea-generation features. SEMrush offers more comprehensive insights, while Ubersuggest offers straightforward content ideas.
  • Semrush is known for its in-depth backlink analysis, offering insights into backlink quality, sources, and competitor strategies. It’s preferred by users seeking advanced backlink insights.

Remember that the choice between Semrush and Ubersuggest ultimately depends on your specific needs, experience level, and budget. Take advantage of free trials to explore their features and determine which tool aligns best with your SEO goals.